South Australian Museum takes out top award at tourism’s night of nights

10 November 2017

Yidaki event

The South Australian Museum has won the 2017 ‘cultural tourism’ award at the South Australian Tourism Awards held at the Adelaide Convention Centre.

For more than 150 years the Museum has been committed to making Australia’s natural and cultural heritage accessible, engaging and fun, hosting collections of national and international significance.

Holding 12 permanent galleries and welcoming 775,000 visitors each year with 250,000 of those visiting from interstate or overseas, the Museum is one of the most popular in the country. A world-class institution, it preserves and interprets culture, heritage and history.

“The South Australian Museum is a place where nature and culture come together to encourage society to learn about history, heritage, people and arts,” Mr Oldman said.

“I’m thrilled the Museum has been awarded the best in cultural tourism. This accolade is testament to our dedicated staff, our world class collections and research, our engaging programs and our groundbreaking exhibitions,” he said.

The South Australian Museum enjoyed many highlights in 2016 – 2017; it was the only Australian institution to show the spectacular Curious Beasts exhibition from the British Museum, and chartered a new course with its globally significant Australian Aboriginal Cultural Collections by curating Yidaki: Didjeridu and the Sound of Australia.
The Museum’s Public Programs reached over 155,000 people, an increase of nearly 30,000 since 2015, and the Museum’s programs for children which include school holiday sessions and the Young Explorers program (for 3-5 year olds) attracted 5,000 children each week.

Repeat visitation is significant, with 19% of visitors coming to the Museum at least annually and more than 75% of intrastate visitors visiting more than once in the past five years.

“Our aim is to create a visitor experience that offers something for people of all ages and backgrounds, and to ensure a welcoming environment that encourages curiosity for science, the world around us and return visits,” Mr Oldman said.

“We’re continually going from strength to strength. It’s a very exciting road ahead,” he said.